I am a user-obsessed business & brand strategist and subscription geek, your partner and confidante in the full-scope operations required for strategic success.
Let’s see what you may need
Business Transformation
Strategy
Are you satisfied with your company's pace of transformation? Want to scale your reader-revenue model? Not sure about your offering or pricing? Is your LTV or ARPU optimal? What to copy and what not? How to leverage different revenue streams?
Newsroom Empowerment and Content Strategy
Are your teams paddling in the same direction as you? Do they get why it matters? Do they know what makes heads turn, and why? Are they data-inspired decision makers? Do they have the right tools and know-how to do it right?
Product Development
Service Design
Product and experience over marketing. Always. People can’t be fooled. Is your customer journey on point? Are they loving the ride? Are they making the most of every moment with your product? Is your service thoroughly researched?
Organizational
Transformation
Is your current organizational structure holding you back? Is it sustainable? Do you know how to recruit Gen Z? Do you need some new roles and skills in your team? How to make a reshuffling work?
Strengthening Brands
and Customer Relationship
I am a certified brand strategist and practitioner. Does your brand mean to people what you intend? Is it still relevant and resonating? Does it speak to their hearts, brains or their guts? What language does it use? What to change in the era of Tik Tok and what to keep and protect?
Smart Goals
Management
Do you know your North Star? Would you like to prioritize your tasks better? Do you want to get rid of conflicting goals and your employees’ confusion in this matter? Would you like to make it clearer for your teams and release their potential to the fullest?
Not sure?
Let’s craft it together
I work with each client to design
a tailored approach to my advisory services, whether that means providing weekly check-ins, conducting a thorough audit of current operations, creating a roadmap for the next 24 months, interim management, or something in between.